Destination and Point of Origin: Asia
Our last post was about India, and in this one, China takes the spotlight. Globally, more than half the world’s population resides in Asia, and their economies, policies and trends are worth paying attention to. Sometimes as Americans we tend to have an insular point of view, but changes in the last fifty years in levels of personal and financial freedom have given rise to more mobility for millions across the continent, and the Chinese are no exception.
Who’s Traveling Where
In fact, China has overtaken Germany and the USA as the world’s biggest spenders on travel, with Chinese travelers spending $102 billion on international travel in 2012, an increase of over 40% on 2011.
Trends also reveal that most international travelers from China travel alone, rather than in groups, and that their destinations of choice include countries such as Australia, France, New Zealand, USA, Switzerland, the UK, and Canada. As such, these countries tourist and hotel industries are poised to gain much from the Chinese, most of whom travel for leisure over business.
The Impact
The big deal about these facts and figures is that travel and accommodation industries would do well to expand their marketing strategies to reach this rapidly growing population through online and social media channels. The big companies like Marriott, Hyatt, Hilton, Westin, and Wyndham already have some marketing strategies in place, but most have a long way to go in order to better capitalize on this exploding industry to adapt facilities and services to more extensively cater to the world’s largest market of travelers.
As big hoteliers rush to accommodate the influx of Chinese tourists, you may or may not notice some changes in your affiliations with them. Room prices may rise, given the increased demand, and timeshare owners or rewards members with the company may find their links to the companies more valuable in terms of savings and stability.
What’s in it for me?
If you’ve been thinking of buying a timeshare resale, consult with our licensed agents who can inform you of many of the rewards, discounts, and privileges associated with memberships across various chains
We can also help you sell your timeshare with NO UPFRONT FEES and agents who are dedicated to legitimizing the timeshare industry with state real estate licenses, professional licensed brokers, and the promise of true service. We stand behind our hard work, our client reviews, and our dedication to travel and adventure. See what your timeshare may be worth today.
